Background

Software Designer

Since 2021London

Designing, prototyping and building next-gen digital and physical experiences at Ford's human-centred design and innovation studio.

Founding Design Engineer

2023–2025London, Fractional

Drove product design and engineering from insight to MVP at an early-stage women's health tech startup. Built interactive, functional prototypes integrating LLMs to validate concepts for personalised, preventative healthcare.

Freelance

Designer, Developer

2020–2021London

Delivered full-stack web development, UI/UX design, branding, digital product design, and interactive features for clients including Pentagram, Magnum Photos, Southwark Council, Resolve Collective and non-profits like Race & Health.

Technical Consultant

2012–2020London
(2018–2019Melbourne)

Built immersive software to translate architectural designs and engineering calculations into human-centred collaborative design tools for the built environment — among many other things.

University of Salford

BSc Acoustic Engineering

My first deep dive into making the invisible tangible. It wasn't just about the physics of sound waves; it was about how we perceive them (psychology and perception), how we model them in code (signal processing, machine learning), and how we design systems to control them. It taught me to think about systems holistically – from the physical source to the human experience – a principle that defines my work today.